The SEO(Search Engine Optimization) started in 1991 when 1st website published. In 1996, real game started when Larry Page and Sergi Brin started most successful search engine till today “Back Rub“. Later, they rename it Google.
Google Evolution: Google saw the opportunities and started working on algorithm those giving values to quality, relevent content etc.
What is SEO?
It is practice or process of increasing the quantity and quality of visitors to website by improving ranking in the algorithmic Search Engine Result Pages(SERP).
Types of SEO
On-Page SEO:
It relates to the content on your website. Example: Title, Description, meta tags.
On-Page SEO consist of all elements of SEO you can control best. Relates to the content of the website.
When to Do?
One time setup(SSL certificate) and once in a while e.g Blog Post(we can optimize title, description).
“All most 200 factors Google allow in On-Page SEO.”
On-Page SEO should be done even if you rank #1 in the Search Engine Result Pages(SERP) because SEO is ongoing process.
Some of the On-Page SEO factors, which do have direct or indirect ranking effect:
- Website should be crawlable
- User friendly URL
- Well Targeted Content
- Keyword Optimization
- Website Optimization
- HTTPS
- Image Optimization
- Readibility & UX
- CTR(Click Through Rate)
- Mobile Friendliness
- Quality Outbound Links
- Website Structure
Off-Page SEO: It helps to strong the influence and relationship of your website to other website.
Technical SEO: Relate to the non-content elements of your website. Example: Page Speed.
“In other words, SEO is that technique or steps or process through which we can rank our website by using specific keywords.”